"Alter Fashion: Contemporary women's clothing that captures the essence of 9am-9pm style."

Alter creates contemporary separates and dresses for the everyday; a tightly edited collection of feminine clothing that captures the essence of 9am-9pm style.

Considered and versatile, Alter is the go-to brand for tightly edited collections full of relaxed tailoring and effortlessly feminine dresses to see you through the working day and into the evening.

The women we design for don’t want to compromise their aesthetic in the workplace, so each Alter London collection has a nod to the latest trends. And because we know fit is crucial to both comfort and style, Alter offers regular, tall and petite sizing.

Shop Alter London on ASOS here.

Hear more about how Alter began designing clothing on the ASOS podcast:
https://www.acast.com/mybigidea/bethchilton-mybigidea-60